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2024 Week 34: Beauty Brand and Product Launches

Published August 22, 2024
Published August 22, 2024
Tory Burch

This week, female athletes are once again in the beauty spotlight as tennis player Sloane Stephens debuts her brand Doc & Glow. Elsewhere, collaborations continue to pace in the sector—NYX Professional Makeup has provided Beetlejuice fans with an afterlife-inspired assortment of products, and Aprés Nail has reignited its well-loved partnership with Sanrio. Including product drops from Dyson, Huda Beauty, and Sol de Janeiro, BeautyMatter outlines the notable launches from the past seven days.RETAILSephora favorite Ilia has grown from 80 stores in 2019 to distribution in more than 700 stores across the US today. They brand is expanding its retail footprint to Ulta Beauty in an effort to reach $200 million in sales this year. The brand has increased its field team by 45 percent to support the launch.L Catterton-backed makeup brand Dibs Beauty, founded in 2021 by influencer Courtney Shields, beauty veteran Jeff Lee, and Tula Skincare co-founders Ken Landis (who also cofounded Bobbi Brown Cosmetics) and Dan Reich, is making its retail debut, launching with Ulta Beauty in just under 592 doors. Rewind It 10, the at-home hair color brand co-founded by rapper Fat Joe, Carolyn Aronson, and Jeff Aronson is expanding into over 7,000 CVS stores across the US from October 4. The brand debuted in December 2023 and is currently available at Sally Beauty, Amazon, and its namesake website.Lottie Tomlinson's vegan self-tanner brand Tanologist has expanded its British retail footprint by launching into Asda supermarket. The retailer will stock 16 Tanologist products, including the Express Tinted Self-Tan Mousse and Insta Glow Illuminating Body Bronzer.

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